the playground
Brand identity / stationery / website
The Playground is an innovative, forward thinking stationery company. Its clients are the same as the company - creative professionals from various design disciplines: marketing and branding agencies, design studios, artists.​​​​​​​
Brief: The Playground needed a fresh brand identity for its print materials and online presence that would show its creative and playful approach towards the business and its clients.​​​​​​​
Solution: The combination of a bouncing ball - bouncing ideas, - and a white space, as an empty sheet to generate ideas, is an integral part of every creative process. It represents curious, playful as well as innovative spirit of the Playground. Dynamic nature is strenghten with use of bright red on white contracts. ​​​​​​
[Student brief]
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