Problem: In the popular media Tinder very much has the reputation of being a "hookup" app, designed to facilitate fleeting sexual encounters.
Brief: To create branding for one-off Tinder event - weekend trip - with the purpose to change people’s perception towards the brand - show Tinder as a happy place, where like minded people can meet and form meaningful connections that otherwise never would have been made - instead of being seen as an app just for hook-ups.
Solution: The idea of Tinder as a happy place for like-minded people to form enjoyable connections is shown through both the positive catchy tone of voice and a vibrant visual language. The message goes straight to the point: "Not just for hook-ups", while visuals that does not reveal person's face explain it: you are not just a face - you are a person with ideas, hobbies, likes and dislikes.
Tools: Tinder / Photoshop/ InDesign / Sketch