tinder events
Tone of voice / visual identity / mobile design
Tinder is the world’s most popular app to meet new people, expand social networks, meet locals while travelling... It suggests to tap through the profiles you’re interested in, chat online with matches, and then meet up in the real world and spark something new. More than 30 billion matches are made on the Tinder while it receives varying reviews from media, psychologists and sociologists.
Problem: In the popular media Tinder very much has the reputation of being a "hookup" app, designed to facilitate fleeting sexual encounters.
Brief: To create branding for one-off Tinder event - weekend trip - with the purpose to change people’s perception towards the brand - show Tinder as a happy place, where like minded people can meet and form meaningful connections that otherwise never would have been made - instead of being seen as an app just for hook-ups.
Solution: The idea of Tinder as a happy place for like-minded people to form enjoyable connections is shown through both the positive catchy tone of voice and a vibrant visual language. The message goes straight to the point: "Not just for hook-ups", while visuals that does not reveal person's face explain it: you are not just a face - you are a person with ideas, hobbies, likes and dislikes.
Tools: Tinder / Photoshop/ InDesign / Sketch
[Student brief]