tinder events
Visual identity / mobile design / social media posts
Tinder is the world’s most popular app to meet new people, expand social networks, meet locals when travelling... It suggests to tap through the profiles you’re interested in, chat online with matches, and then meet up in the real world and spark something new. More than 30 billion matches are made on the Tinder while it receives varying reviews from media, psychologists and sociologists.
Problem: In the popular media Tinder very much has the reputation of being a "hookup" app, designed to facilitate fleeting sexual encounters.
Brief: To create branding for Tinder event - weekend trip - with the purpose to change people’s perception towards the brand - show Tinder as a happy place, where like minded people can meet and form meaningful and enjoyable connections that otherwise never would have been made - instead of an app just for hook-ups.
Solution: Idea of Tinder as a happy place, where like-minded people can meet and form meaningful and enjoyable connections is shown through visual language and joyful, engaging yet meaningful tone of voice: you are not just a face - you are a person with ideas, hobbies, likes and dislikes.
[Student brief]
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